Wessel Merlijn Jansen, Senior Designer and Art DirectorSenior Designer and Art Director
Brand identity, design systems and digital products for founders and teams who need clarity. I begin with what's already there and the question underneath the brief. I define, align, design and refine.
Tell me what you're building and where it's stuck. I'll say whether I can help.
Currently available for new projects.
LinkedIninfo@wesseljansen.com+31 (0)6 44 10 29 87
Design that holds
A system without brand conviction becomes a style guide no one follows. A brand without structural thinking falls apart the moment it has to live in the world. The two practices are inseparable.
When the work calls for it: art direction, UX and UI design, motion, illustration, typography, and sound design. A wide range, used selectively.
Brand identity
For founders who know what they want to become but haven't found the visual language yet. Identities that carry meaning from strategy to the smallest touchpoint.
Design systems
For brands that have outgrown improvisation. A system built to last, considered enough that the people using it still feel like designers. I build it, document it, hand it over and leave. The goal is a system that doesn't need me to function.
Digital products
For founders and teams with a new app or website in mind, or one that needs untangling. I start with the information architecture: what things are called, where they sit and how they connect. The interface follows.